Using Custom Printed T-Shirts as Advertising to Increase Your Business Profits
In the world of today, you will be hard pressed to find someone to argue that advertising is ineffective. The evidence is all around. We are bombarded with advertisements telling us how we need to have each and every product. Have you ever stopped and wondered why? The answer of course is because it works. Multinationals dont spend millions every year to lose money, on the contrary big companies spend money because their Harvard MBA accountants tell them that they end up way ahead. The truth is that if you are not advertising you and your business are probably missing out.
At this point a number of people are probably thinking one of two things: I cant afford to advertise for a short time and have only a few people see my ad, or they feel energized and want to take the big step and invest. The truth is you dont need to spend a prodigious fortune to have an effective advertising campaign. As a t-shirt screen printer, I have seen people spend modest amounts of money on a creative t-shirt that they then use as the core of their campaign. This seems like a nave attempt at advertising, but the truth is that many of my customers have told me that it is their most effective form. Think about it. Most advertisements are around for a month tops. T-shirts last for at least a few years. The people that wear them walk around and expose your business to a myriad of people every time it is worn. This translates into long term, inexpensive, effective advertising for your business.
This type of personalized advertisings effectiveness can best be seen when compared to some of the more traditional forms. Phone books for example are being used less and less as the internet continues to establish itself evermore resolutely in both business and personal lives. Search engines are a great way to go but require time and money, and lots of both. To make it high on the sponsored links could mean paying dollars per click. The natural listings require you to pour money and time into development. I can tell you right now that anyone who is a number one on Google dedicated much more time and money than anyone who ever bought t-shirts did. Television, radio, and newspaper can get you companies name out there, but they can be very expensive, short lived, and even to an extent ineffective. If your costumers dont or hear the ads then you have wasted a hefty sum of money.
T-shits on the other hand are inexpensive. They dont require the hassle and time that many other forms of advertising do. Plus they have far great longevity and will walk themselves right to potential customers. An effective t-shirt campaign can take nothing more than a good design, something at least my company helps with for free, and giving them away to your friends, customers, or even strangers. From personal experience I have seen the effectiveness of this time and time again. I have the advantage of seeing these t-shirts go from idea to ad, and much to my chagrin, I often get the enjoyment of seeing people I have never met wear them. I see the advertisements around, so I know that they are effective at getting seen.
Your business could benefit greatly from advertising. Perhaps you have already considered expanding your business or your businesss advertising, or perhaps this essay has given you some motivation. In either case I urge you to consider using custom printed t-shirts in your next ad campaign.
November 8th, 2012 in
| tags: Accountants
, Advertising Campaign
, Business Profits
, Custom Printed T Shirts
, Effective Advertising
, Harvard Mba
, Personal Lives
, Phone Books
, Printed T Shirts
, Screen Printer
, Search Engines
, Short Time
, T Shirt
, Time And Money
, World Of Today
The main aim of advertisers is to communicate and influence the prospective customers to buy a particular brands product. Often they also advertise in order to improve the brand image. For this purposes every major medium and advertising tool is used to deliver their message. Some of the key mediums like television, radio, cinema, magazines, newspapers, video games, the Internet and billboards are used extensively. To advertise, a company usually appoints an advertising agency or advertising industry to send their message across.
Commonly, advertisements are seen on carts, airport, on the sides of buses, buss shelters, etc. Advertisements are cleverly placed at places where viewers can easily and regularly access visual, audio and printed information.
Mentioned below are some forms of advertising:
Advocacy Advertising: This type of advertising is done mainly for economic, political, or social issues. Advocate Advertising can be in the form of advertisement, message, or public communication. The aim of advertising through this medium is planned campaign to convince public and form their opinion on a specific issue.
Comparative Advertising: Comparative advertising works on comparison. One brand is directly or indirectly compared with another or even more conflicting brands. Major industries like airlines and automobile manufacturers these days use this technique.
Cooperative Advertising: Sharing is the key component here. Two parties share their advertising costs in this type of advertising.
Direct-Mail Advertising: Emails, catalogues, flyers, letters, and postcards are just a few of the direct-mail advertising options available. A lot of personal details are required to be known for this type of advertising.
Outdoor Advertising: Billboards, wraps on the side of buildings, etc fall in the category of outdoor advertising. Outdoor advertising is extremely effective if implemented on busy located areas where a lot of travelers come and can buy the product from nearby.
Product Advertising: In this type of advertising, no selling of a specific product is done.
Point-of-Purchase Advertising: Incentives play a major role in this type. Promotional items like package and its presentation is done in a manner to attract customers so that they purchase the product.
Some useful Tips on Advertising:
. Consistency: The message of the ad should be delivered in a constant way. Even style of business cards, letterheads of the company, envelops, etc should be standardized and not change often.
. Tools: Billboard ads can have the maximum impact when implemented with the right medium like TV, radio, newspapers, etc.
. Promotion: Focus should be on the benefits of the products rather than the features as it connects with the consumers emotional satisfaction.
November 6th, 2012 in
| tags: Advertising Agency
, Advertising Billboards
, Advertising Costs
, Advertising Flyers
, Advertising Mail
, Advertising Works
, Automobile Manufacturers
, Brand Image
, Cinema Magazines
, Comparative Advertising
, Cooperative Advertising
, Direct Mail Advertising
, Outdoor Advertising
, Outdoor Billboards
, Prospective Customers
, Public Communication
, Radio Cinema
, Television Radio
Classified advertising is a form of advertising that is particularly common in newspapers and other periodicals. A classified is usually textually based and can consist of as little as the type of item being sold, and a contact number to call for more information. It can also have much more detail, such as name to contact, address to contact or visit, a detailed description of the product or products. There are generally no pictures or other graphics within the advertisement, although sometimes a logo may be used.
Classified advertising is generally grouped within the publication under headings classifying the product or service being offered, for example: Accounting, Automobiles, Clothing, Farm Produce, For Sale, For Rent, etc. Classified advertising is different from display advertising that often contains graphics or other art work and which is more typically distributed throughout a publication adjacent to editorial content.
The free classifieds are part of free classified advertising. The free classified advertising is the advertising free of cost.
In recent times classified advertising or classified ads are not merely confined to print media, rather expanded to internet network. The free classifieds and free classified advertising have become hot online catchwords. Craigslist was one of the first online classified sites.
The free Internet classified advertising is rapidly growing trend of recent times. There are numerous companies and websites that offer the free online classified ads. These websites receives free classifieds ads and advertise them free of cost.
There are also country specific classified online sites like usfreeads.com for United States. There are a number of agencies throughout the world that have made a business out of the classified advertising industry. For example: Wide Area Classifieds has created their own classified networks in which businesses and individuals can place ads in hundreds of different papers across the country.
November 4th, 2012 in
| tags: Accounting
, Art Work
, Classified Ads
, Contact Number
, Detailed Description
, Display Advertising
, Editorial Content
, Farm Produce
, Free Advertising
, Free Classified Advertising
, Free Classifieds Ads
, Free Internet Classified Advertising
, Free Stuff
, Internet Advertising
, Internet Classified Advertising
, Internet Network