Four ways to create a stable online income you can


Four ways to create a stable online income you can count on

If you own your own website, there are a variety of things you can do to generate extra income for yourself. To enjoy the most success from your efforts, you must take into consideration your existing website content, as well as your particular target audience. You will also want to know the approximate number of visitors you regularly receive to your website.

Once you have this information, you can implement any of the following:

1. Use the web resources

Include Google Adsense on your web pages. Google delivers text and image ads that are targeted to your site and its content. When people click on an ad, you will receive a portion of the amount paid to Google by the advertiser. On average, you can expect to receive anywhere between 2 cents to a dollar per click, depending on the keyword.

Make money selling other people’s products and services through affiliate programs. Each program you register for should provide you with an affiliate link to track your referrals. Depending on the program, you will normally be paid on a per sale basis or for each sign-up you generate.

Sell advertising space on your web site. You could sell banner and/or classified ads. If you want to make additional money, sell sponsor ads and place them in a special section or towards the top of your website for the most exposure.

2. Membership services

If you have enough web space available on your server, you could rent web pages to other people. You could also give the web pages away for free, but include your banner or advertisement on them to generate income for yourself.

Charge people a fee to access a dedicated part of your website. People will pay you money for your website content if it’s valuable to them. The content can be ebooks, reports, software, etc.

3. Sell your own products or services.

They should be related to your target audience. Selling your own product is your preference. Think of ways to improve them once you have made up your mind investing in them. Make your reader visualize they have already bought your product in your ad. Tell them what results they have gotten and how it makes them feel. They’ll already be emotionally attached before they buy. Products sold online make the most money. You have to make sure you have a decent sales marketing plan, which includes a good website to sell the products. Turn your ad into an article. It could be a story or how-to article.

This will lead them into your ad without them knowing it’s an ad. They’ll already be interested when they get to your sales pitch. Give them a couple tips in your ad that will help them with their problem. This will give your business credibility and gain your readers trust to buy your products or services. You can count on them as long as you maintain your integrity and have a good healthy environment for you and your customers.

You will also want the ability to securely accept credit card payments directly from your website. Other forms of payment such as PayPal, ClickBank, etc. are also preferred. Delivery of your product should be as fast and efficient as possible.

4. Publish an e-zine from your website.

An electronic magazine, whether delivered via a Web site or an email newsletter is highly recommended. Ezines can inform your prospects to buy your products, In addition to direct sales of products or services you are promoting, you could sell classified or sponsor advertising inside your e-zine.

You can have your own mailing list to have a good number of prospects. From your website, you have to give them the option of subscribing to your ezine mailing list, which you can do easily. Have people subscribe to the e-zine right from your website.

Each of these ideas will generate income, but if you are a new website owner, I recommend starting with Google Adsense. These ads continue to grow in popularity and are easy to customize and install on your webpagessimply copy and paste a block of HTML.

For new internet home business entrepreneurs, in addition to Google Ads, you should also consider affiliate programs. Most affiliate programs are free to join and usually offer marketing tools and resources that are readily available for your use.

Five ways to get your current customers to recommend you


Five ways to get your current customers to recommend you to their friends

How to Generate Record Profits from
Customers You Already Have

Many small business owners fail to take advantage of their most important asset, their customer list. Most of the small business owners I meet are constantly searching for ways to expand their customer base when its been proven time and time again that you can make more money from your present clients than constantly looking for new business. So, I devised some secrets to begin the process of retaining good customers and generating greater profits from them.

Get to Know Your Customers

Small Businesses today are finding that in order to survive super discount competitors and huge company advertising blitzes, they must go back to the relationship building of the good old days. In cities and towns of yesteryear, the shopkeeper knew his customers by name and the type of merchandise they needed and made certain he had it in stock. This kind of relationship coupled with personalized customer service and a genuine empathy with customers, is what keeps them coming back to you instead of going to your competitors.

Gather Customer Information

A database of customers is the most valuable asset your business has. Yet only 10% of the retailers in the United States keep a current list of their customers! Statistics show that businesses spend five times as much for new customers than they do on their present customers, yet a regular customer is worth 10 times the cost of acquiring a new customer!

Today, however, a mailing list is not enough. To build relationships with customers that commands loyalty, you must gather information, which is valuable to you. For example, age and even ages of relatives, size of home, color and style preferences, date of last purchase, amount of purchase, brand preferences, important dates including birthdays, anniversaries.

Serve the Customer

Waiting on customers courteously is just the beginning of good customer service. First, find out what the customer expects from you. Make sure your salespeople praise every customer, show an interest, and establish rapport. Get in the habit of corresponding with your customers. Send them notes, cards, articles, and clippings that interest them. Send them thank you notes and cards telling them about private specials and trunk showings. Mail out a newsletter explaining what’s new in your company.

Reward the Customer

A study by the Rockefeller Foundation found that a whopping 68% of customers stop buying from you because of an attitude of indifference toward the customer by the owner, manager, or employee. In other words, if you ignore customers, 7 out of 10 will not shop with you again, for no special reason.

By segmenting customers into groups, you can treat customers individually, based on their buying habits and the information you’ve gathered. New customers need to know that you value them as a new customer and that you actually care if they shop with you again. Send them a thank you note after their first purchase.

Use What You Know to Get New Customers

Once you’ve built a list of customers, their preferences, demographics and transactional data, you’ll be able to use this important information to find new customers with similar characteristics. Start a Referral program by rewarding customers who refer their friends and relatives. Obtain a list of new movers to your area with similar age and income parameters to your present customers. Use testimonials from satisfied customers to attract new customers by mail. Obtain a mailing list of targeted prospects that match your customer profile.

Tell a Friend

You now have the customers on your side; you now need to have a program for them to refer your products to your friends. When you have done that, aided with good products, you should be able to boost your site’s traffic and have good sales. Refer-a-friend codes are available to help you put a plug-in to your website.

You should also offer incentives to your current customers to tell their friends and business associates about your site in any way that is appropriate to the content and purpose of your site. You may need to try several different incentives before you find one that works.

An inexpensive, yet effective incentive is to give them more chances to win a contest you are running for every friend they refer to your site. Another is to give them some kind of priority access to your services. It might be something as simple as offering a 10% coupon on products they purchase from your site after they have sent a few new customers.

Easy ways to create your own graphics – Part 2


Easy ways to create your own graphics – Part 2

There are many ways to create your own graphics. But before creating graphics, you should first know what things are needed to create a good design such as understanding the different graphic formats like bitmap, pixel-based, and vector. Bitmap or pixel-based format are GIF, PCX, JPG, and TIFF. Vector file formats include EPS, CGM, PICT, and WMF. The most commonly used file formats in creating websites and designing e-covers are the low-resolution JPG and GIF formats.

For you to create a good graphic design, you need to have an illustration program and an image editor for graphics. Some of these programs may have features of both, but for most work, you’ll need each one. Each type of graphics program works primarily with either bitmap or vector images. Adobe Photoshop is an example of an image editor that works with GIF, JPG, TIF, and other bitmap graphics file formats. CorelDRAW is an example of an illustration program used primarily for EPS and other vector file formats.

Using the right color combination is also important in creating good graphic design. Images or graphic design used in Website and e-cover must be in Red, Green and Blue color combination also know as RGB.

Now in creating a good graphic design for e-covers, your first step is to know what the details are of your target market. Take some time to really determine every unique aspect of your target market before you begin your graphic design.

There are many different templates available to use to create your graphics, but you will not be unique because there are others who copy these templates. So it is much better to search for a good e-cover generating software and start creating a good graphic design.

Creating good and nice eCover Templates for your products might result in you becoming a best seller. Many of the customers online are all attracted to good presentation and may choose your product if you have good graphics. With an eCover Generator software program, the lack of artistic ability is not a problem. This is a real time and money saver and will give you large profits.

Here are some easy ways and tips to create your own eCover Templates;

1.Use an eCover generating software. It’s easy to create thousands of designs without spending too much time and money.

2.Make sure that the graphic template you use is neat and clean. Your eCover will look more professional in appearance.

3.Choose the right image you will use for your eCover. Create or use some examples in some eCover generating software that you like and try to modify it. It must be creative and original yet not overexertive.

4.Add a title to your eCover and any additional text you want to include, but keep your text as brief as possible and to the point. You can also add some text color that will work best on your eCover.

5.Try also some different background color that matches to your eCover. Design an attractive cover-layout that works with your eCover so that it catches the attention of viewers.

6.Also try to add some photographs to your eCover or additional text like a catchy phrase or sub-title to enhance the cover. This does not work for all covers though.

7.Try a new style for your eCover. There are certainly many of them to choose from on the Web and they can include SLANT, FLAT, series, groups, various other angles, eCover binding (thick, thin, slant, rounded corner, notebook, etc.,) and other eCover options such as an eBag, eBox, eT-shirt, and more!

Mostly, options are very limited because of the many different templates that are free and available in various sizes, colors, and more. Give your eCover more than just a title; an eye-catching eCover will strike your potential customers imagination in an effective way. Get the viewers attention and this will bring more sales to you. Many eBook eCovers are profitable; it is usually the first thing a customer sees when searching for an eBook to purchase. eBook Covers have a proven track record for creating more sales for an eBook and if it is designed and tailored correctly, it can enhance the selling of an eBook even more.

How to create and run an ezine for profit –


How to create and run an ezine for profit – Part 3

We all know that ezines are not just about sending thousands of email every week to keep and attract new customers. It is also about offering insightful and practical content. If you only talk about how great your services and products are, surely your readers wont stick around for long.

But the main concept of an ezine in the first place is to assist you in your advertising needs. You have the right to toot your own horn in your ezine as long as you don’t drown out the useful content in your ezine.

So here are some notes that you should remember so that you wont be making fatal mistakes in your ezine.

It is true that sometimes in life there is a thin line between failure and success. The same thing also applies with this industry. Some details that we feel are unimportant are the ones that are keys to our success or failure.

First thing to look at is the FROM field of the ezines. Although many of us would think that this is just merely a detail, it is the first thing the user will see – who is sending the email and if they can be trusted.

Use either your online name or the name of your business. Avoid any kind of phrase or sentences in that field because it will cost you a lot. And avoid putting ads in your FROM field.

The subject line is the second most important thing in the email. Avoid putting hyphens or other marks that will highlight your subject.

For example dont put something like this: Earn a Million in a Week. People are smarter that you think. These kinds of things are never believable.

Emphasize more on the purpose of your newsletter. And do not use more than 7 words in your subject line.

Never ask for a purchase in the first mailing. A study shows that most subscribers give their trust to you after 8 to 10 mailings. This is a common mistake that most ezines publishers make; they have sales pitches in the first mailing.

Don’t ever use Death Words; these are words that are banned by spam filters. Dont use words such as “free,” “make money,” “hello,” “your family,” and other such words. Your ezines will probably go directly to the junk mail folder and be deleted immediately.

Avoid too much personalization. Even though personalization is a must to be able to form a familiarity between you and your customers, over doing this may cause havoc in your ezine business.

Use more verbs than adjectives. You may come to think, what the heck do my readers care about if I am using more verbs that adjectives. You may think that they are not there to count your verbs and adjectives but to read your content.

The most successful and best internet marketers have proven that verbs are much more influential than adjectives. This can be seen by the use of call to action verbs which are so strong that they can increase the response rate up to 700%.

For example, use the verbs boost and explode rather than the word increase. See the difference?

I know that until now you are still thinking what a good ezine is or how can you have the best ezine. Even I myself did not know the answer to this question. Nowadays, many of us are into the ezine business to make profits and not to disseminate factual and good information to help other people.

With hundreds and thousands of ezines available on the market today, making your mark in the industry is a very hard thing to do. When creating your ezines, make sure to do it in a unique and different way; do not go through some of the being good rules. Instead, make your own.

In this way you can be unique and new; make them know that you are here to make a difference. Mark your ezine with confidence and knowledge not with profitability and unreliable content.

Make your ezine a resource, not spam; make it knowledgeable so that other people can learn from it.

Always remember this: A good ezine is something that brings in profit, but does not put at risk the wants of the readers. Your ezine is something that you create so that it can be read by millions of people around the globe, so before clicking that send button, think about this first: Does this ezine makes a difference and can this ezine help me and other people as well?

How to create and run an ezine for profit –


How to create and run an ezine for profit – Part 2

Many of you, especially beginners at online-based businesses, might think, “How can a simple newsletter sent by e-mail generate profit?” Well, over the years, this industry has been proven to be both profitable not just in sales but also in advertisement.

So how do you advertise in your ezines to boost your sales? First thing to do is to get the buyers’ attention. Ask relevant questions and empathize with your readers. Also make sure to be direct and to the point as glittery words are not needed nor required.

Second, put up a need and demonstrate how your product will fill that need. When discussing this, always make sure that you have proof to back up your statements. Also, address your buyers’ most common complaints.

Show how they will be able to benefit from your product or chosen service. Prove how your product differs from your competition. A user testimonial is a good way to show this and if you can offer a guarantee, then show it to them.

Use the psychology of fear of loss, showing that if the prospect wont act now, he/she will miss out. Having a time limit or a limit on the availability of the product itself can make your prospects scamper for your products.

Make them an offer they can not refuse. Even the most intelligent buyer who has looked over your products needs a little bit of convincing, even though they know that your products or services are great.

Don’t overlook how powerful this tactic can be. This kind of special promotion can make a great profit from your ezines, so dont forget to state them in your ezine.

Also make it easy for readers to respond to your ads. Have multiple ways for your prospects to respond to your offer like toll-free phones, websites, emails, postal mail, etc., and make the process simple and quick. Always keep in mind that this is not a survey question but an inquiry page so make it direct and user-friendly.

Lower your price, but still make it profitable. This kind of strategy is a must and a profit gainer for professional services such as coaches or trainers. This is a must if you are just starting out, as a low price means more subscribers and more chances of getting your ads exposed to the buying public.

Dont be afraid to talk about yourself or your own services. If your main purpose in your ezines is to make your readers’ lives enriching and well-relaxed, then thank their lucky stars, there are still people like you.

But now, enough of the good deeds. First, try to focus on yourself, so make at least 20% of your ezine space for your own ads.

Give out promos and discounts for your services, ebooks, workshops, etc. Also present your raving testimonials and documentaries in your ezine ads. Entwine some business success stories in your articles or tips.

Share something different and personal that will radiate warmth with your readers and make them feel closer to you.

Submit your ezines to ezine directories. Surely, you might subscribe a thousand ezine subscribers, but a thousand is only a miniscule proportion of the total internet population. Submitting to directories is a good way of gaining more exposure.

Swapping is also a very effective way to gain exposure for your ezine. This works just like reciprocal linking, but in this way, you are not just getting free exposure, you are also providing your readers with good and reliable resources.

You can also subscribe to other ezines and website announcement lists. This can bring you a steady flow of new subscribers that can lead to higher profit raises.

Joining discussion groups is also a good way to establish your business as trustworthy and reliable. As more people know you, they will more often than not, subscribe to your ezine.

You can also join PopUnder groups; these are groups of fellow publishers listed in one pop under window together with some lists of articles. This is a very good way of gaining more subscribers because when other people visit the site, they will see you listed with other publishers, reinforcing your reputation as a legit business establishment.

Always keep in mind that ezines will not always make money for you, but even though you aren’t making a profit, there are still some other sides of marketing that ezines can help a lot. Ezines may be delivering more benefits that are not as obvious to you.

Your ezine is helping you establish a credible identity on the internet. It gives you massive online exposure and you are gaining further credibility with your current clients and customers.

Ezines also force you to package your knowledge into articles and tips which can you later use for other marketing reasons.