How to Build a Big List Using Social Networking Sites
How to Build a Big List Using Social Networking Sites
MySpace.com. Facebook.com. LinkedIn.com. Friendster.com.
Youve likely heard some of these sites. And maybe youve taken a peek at some of their home pages or even signed up for a free account. But let me ask you this: Are you generating a ton of qualified leads using these sites yet?
If youre not pulling in traffic using these sites, youre certainly not alone. Plenty of marketers havent even touched the social networking scene yet. And many of those that have ventured out into this relatively new territory arent matching their strategy or their message to the medium.
You see, you cant just post a profile on MySpace and talk TO your audience. These are social networking sites, meaning you talk WITH your audience. In other words, its a two-way conversation. And if you try to make it into a static, one-way conversation, youll find very few people interested in what you have to say.
To that end, heres what you need to do to start making the most out of social networking sites:
1) Join and Set Up Your Profile
Stay away from setting up a jumbled profile with lots of images, colors and fonts that make it hard to read. If people have to struggle to read it, they wont. And youll lose a potential prospect.
On the flip side, dont make your profile into a clinical white corporate-type site. People dont visit other peoples profiles to read about companies. If they want to look at a business page at all, its because they want to find solutions to their problems.
In other words, your profile isnt really about you. Its about your prospect.
2) Contribute Good Content
Social networking sites arent for blasting out one commercial message after another. And in fact, doing so can get you banned.
However, you can use these sites to establish yourself as an expert in your niche, as well as to attract qualified leads to your site. And to do that, you need to contribute good content on your social networking blog, on the forums and elsewhere on the site as appropriate.
Doing so starts the conversation with like-minded others and networking is the key to using these sites successfully.
3) Start Now
Today is the time to get started. And thats because social networking is not only hot today, its the future of the web. Were seeing this evolution right now and if you start using social networking sites immediately, youll be rewarded handsomely in new customers, new leads, new sales and plenty of money!
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