Google Keywords Tool – 3 Tips Plus More


The internet is the only place I know of where you can get access to so many valuable tools for free. One of the most widely used of these free tools is the Google keywords tool. This online resource is available to everyone who wants to use it and the best part about it, besides the fact that it’s free, is the fact that it’s very easy to use.

Don’t let it’s ease of use and the fact that it’s free distract you from the real power of this tool. There are very few things you can do online from a marketing standpoint (actually there may not be any. I can’t think of one right at the moment) where you don’t need a great list of highly searched for keywords.

Who better to turn to for that information than the biggest search engine around? They most certainly have access to what their searchers are looking for online as well as what words and phrases they are using for that search.

Most of the time, it will make sense to follow some basic steps when undertaking keyword research:

1. First things first. Use your head,think up a list of 10 or so ‘base keywords’. These are very general keywords and would probably be too broad and too competitive for you to target, they are just the first step.

2. Take your preliminary list and head over to the research tool. Plug each of these broad keyword phrases into the software, it’s very easy. Each of the broad phrases will give you a smaller, more drilled down list. Some of the words and phrases will show up more than once, but you will get some new phrases. Also, not all the phrases will work for your niche, but again, you’ll get some ideas of other possible keywords.

3. From these two steps you’ll probably already have a pretty long keyword list. A few things you’ll need to remember is that these lists will be good, but don’t think for one minute that all of the good keywords will be included on the list… they won’t be.

Also, don’t make the mistake of paying too much attention to the estimates of cost per click, average monthly searches or competition. These are only broad ideas.

Many new online marketers will make a huge mistake when it comes to keyword research. They will focus on the most highly searched phrases they can find. They will figure that if that many people are using a certain keyword than it will make sense for them to use that keyword and benefit from all that traffic.

Sounds good, doesn’t it? The only problem is that hundreds of thousands of other online marketers have the same idea. The keyword may get a ton of searches but it’s also going to have a ton of competition.

Instead focus on those keywords that ‘fly under the radar’. They still get a lot of monthly searches, but they aren’t as competitive which means you’ll have an easier time of getting ranked for those keywords and/ or you’ll pay less per click for those keywords. All this information will be yours when you use the Google keywords tool.

Google Keywords – Can Make Or Break You


Using Google keywords tools makes your online life a little easier. You don’t have to pay monthly subscription to get accurate, up to date keyword information. This free keyword tool can help anyone with their online marketing efforts.

No matter what type of online advertising you are doing, having a great list of targeted keywords is imperative. If you don’t, you will either have ineffective campaigns or you will waste a lot of money on pay per click campaigns, or both. There is a fine line between a good keyword and a keyword that simply has too much competition.

You need to find the keywords that land somewhere in the middle between a decent amount of searches and too much competition. That is a rookie mistake: thinking that a keyword that gets a ton of searches every month is a good keyword to target. The truth is that any keyword like that will be hugely competitive.

Even if you can afford to spend the money on that keyword, why? In virtually every niche online there are many, many keywords that aren’t so competitive that it will cost you an arm and a leg to advertise with them yet you can still get a lot of monthly searches. Unless you’re a glutton for punishment I would steer clear of the overly competitive keywords and focus more of your attention on those keywords that fly under the radar.

A good rule of thumb is to target keyword phrases that have three or more words, get at least 1,500 searches a month and have less than 20,000 competitors. These parameters will be a great place to start. You will be able to tune it in more as you go along but you need somewhere to start, so use this guideline.

When doing your keyword research make sure that you carefully consider the parameters for the exact type of campaign you are planning on running. For example, if you are running a pay per click (PPC) campaign, you’ll want to have a ball park idea of how much each keyword will cost you when it’s clicked on.

The average cost per click is one of the details you can include in your keyword research. Of course, this is just an estimate, but it gives you a place to start. Another thing you may want to consider is the amount of competition. This too can be found (an estimate only, it’s not a ‘solid’ number) when doing keyword research using the Google keyword tool. All of this can be put together to give you a snap shot of what keywords are good ones to go after and which ones will most likely be a waste of time.

Out of all the major search engines: Google, MSN and Yahoo, Google is the top dog. You can benefit from their knowledge about the people who are using their search engine to find information online.

Using Google keywords will give you a unique insight as to what words and phrases people are looking for when doing a search online. Finding these keywords can be like finding a treasure map. If you put together a great campaign using great keywords it’s just a matter of time until you’ll find internet treasure.

Tweets on 2011-08-28


Google Keyword Research – Getting It On Target


Does your online marketing require you to have a long list of top notch keywords? For most every form of online advertising the answer would be a resounding ‘yes’. There are many tools you can use to perform your keyword research and one of the best one (and it’s free) is the Google keyword research tool. Google is king of the search engines and with all that traffic you know that they have a handle on what words and phrases people are searching for online.

You can leverage their knowledge and use it to your own benefit. By using their keyword tool to target a great list of keywords you’ll be ready for whatever type of online marketing campaign you’re planning on running. Whether you do pay per click, search engine optimization, article marketing or a combination of all of them, having access to such an intuitive keyword tool can make your online marketing life a lot easier.

Of course, it’s generally not a good idea to put all your eggs in one basket or to depend on online statistics too heavily. When you do a search using this keyword tool you can set it up to provide you with a lot of information. You can get the number of monthly searches, an estimate of how much a certain keyword will cost per click if you’re running a pay per click campaign, as well as an estimate of how many competitors you’ll face in any given niche.

All these statistics will offer you only general estimates so don’t set up your campaigns and expect it all to go according to the estimates. If you find a great keyword that you want to use and the keyword tool says that the average cost per click is $1.34 you have to be aware that your actual cost could be higher or lower. Don’t get too caught up in the estimates.

The actual amount you’ll pay per click will depend on many variables. One of these variables is the quality score your ad has been given by Google. The quality score is based on many things, one of them is your click through rate (the number of times your ad is clicked on in comparison to how many times it’s shown).

The more targeted your ad is to your keyword the more clicks you’ll get, or at least that is the way Google looks at it. If two competitors are each bidding on the same keyword, the one who has the highest quality score will get charged less for that keyword than their competitor.

The way Google looks at it, a high click through rate is kind of like an endorsement that your ad is relevant and on target. The searchers like it so Google likes it.

When it comes to using the free Google keyword research tool just be careful that you don’t get too caught up in the numbers. The average cost per click and the average monthly searches are just to give you an overall idea of if the keyword is viable or not, these numbers are not written in stone.

Google Adwords Tips – Learn Before DIY


One of the best Google adwords tips I can give you is to not consider this a do it yourself type of traffic tool. Adwords has many elements to it and if you want to make more money than you spend you will need to find someone, or some course, to teach you how to get the most out of it.

Pay Per click (PPC) can work exceptionally well at getting hordes of very targeted traffic to your website virtually instantly. Of course, you may be asking, if it’s so good, why doesn’t everyone use it?

That is the crux of the matter. PPC is not an easy thing to learn how to do. It will take time and you need to be willing to invest not only the time but the money too. You will need to carefully test and track various elements of each ad that you place. In the start you will spend way more money than you will earn.

Another challenge is that Google isn’t really worried to much about you or your advertising budget, they are more concerned that their searchers get what they are looking for. The searchers on any of the search engines are the real customers and if they don’t find what they want they’ll go elsewhere. That is why Google wants to make sure to keep them happy by providing them with just what they’re looking for.

To do this, Google will periodically change the way they do things. They will rewrite an algorithm or make other changes and if you’re not right on top of those changes you can find that the ad that once made you a lot of money is now costing you a lot of money.

Here are a few tips that you can use to optimize your PPC campaigns:

1. Find a course or a mentor who can teach you the ins and outs of PPC advertising. If you try to just jump in and figure it all out on your own you had better make sure you have a lot of time and very deep pockets.

2. Carefully choose the keywords you use. Don’t even try to compete for the one or two word keywords since they will almost always have so much competition you’ll be spending way too much per click. Instead focus on the keyword phrases that have 3, 4, or 5 words in them. These ‘long tailed keywords’ can fly under the radar yet still get you some decent click through rates (CTR’s).

3. Always test your ads. You can do this by having several versions of each ad running at the same time. Find out which headlines get the most clicks. Which body text gets the most clicks, etc. Keep testing until you’ve got a winning ad. When testing make sure you only change one element at a time otherwise you won’t know which change really made the difference.

Out of all the google adwords tips I can give you the one I think is the most important is to find someone to show you the ropes. PPC is effective if you know how to do it right, but if not it can very quickly become a money pit.