The internet is the only place I know of where you can get access to so many valuable tools for free. One of the most widely used of these free tools is the Google keywords tool. This online resource is available to everyone who wants to use it and the best part about it, besides the fact that it’s free, is the fact that it’s very easy to use.
Don’t let it’s ease of use and the fact that it’s free distract you from the real power of this tool. There are very few things you can do online from a marketing standpoint (actually there may not be any. I can’t think of one right at the moment) where you don’t need a great list of highly searched for keywords.
Who better to turn to for that information than the biggest search engine around? They most certainly have access to what their searchers are looking for online as well as what words and phrases they are using for that search.
Most of the time, it will make sense to follow some basic steps when undertaking keyword research:
1. First things first. Use your head,think up a list of 10 or so ‘base keywords’. These are very general keywords and would probably be too broad and too competitive for you to target, they are just the first step.
2. Take your preliminary list and head over to the research tool. Plug each of these broad keyword phrases into the software, it’s very easy. Each of the broad phrases will give you a smaller, more drilled down list. Some of the words and phrases will show up more than once, but you will get some new phrases. Also, not all the phrases will work for your niche, but again, you’ll get some ideas of other possible keywords.
3. From these two steps you’ll probably already have a pretty long keyword list. A few things you’ll need to remember is that these lists will be good, but don’t think for one minute that all of the good keywords will be included on the list… they won’t be.
Also, don’t make the mistake of paying too much attention to the estimates of cost per click, average monthly searches or competition. These are only broad ideas.
Many new online marketers will make a huge mistake when it comes to keyword research. They will focus on the most highly searched phrases they can find. They will figure that if that many people are using a certain keyword than it will make sense for them to use that keyword and benefit from all that traffic.
Sounds good, doesn’t it? The only problem is that hundreds of thousands of other online marketers have the same idea. The keyword may get a ton of searches but it’s also going to have a ton of competition.
Instead focus on those keywords that ‘fly under the radar’. They still get a lot of monthly searches, but they aren’t as competitive which means you’ll have an easier time of getting ranked for those keywords and/ or you’ll pay less per click for those keywords. All this information will be yours when you use the Google keywords tool.