Headlines serve the purpose of getting the attention of the reader. With a good headline, the reader gets intrigued to read the article, brochure, newsletter or ad. There are many techniques employed to produce effective headlines.
Create such a headline that it creates curiosity to the reader. This can be done by asking a provocative question or by making a seemingly outrageous statement in the headline. Using word play, alliteration and take-off on familiar phrases helps in creating eye-catching and amusing headlines. It is always better to avoid ambiguity as if the headline turns out to be difficult for the reader to read it is most likely that he or she may not read it at all!
The headline has to be coined in such a way that it provides an answer to the reader asking “What’s in it for me?” Mention the primary benefit the reader gets from reading the article.
Maybe, you could provide a solution to a common problem through the headline. Always keep the headline as sweet and short as possible. The ideal length for headlines is seven words or less. This is because shorter headlines are punchier and easier to read.
Never lie to your customers through the headline.
It is very important that you provide an article that is befitting to the headline of the article. This is because on reading the headline, the reader will be expecting a story, and if the story produced is something completely different, it is most likely that the reader will feel cheated. Make sure that the first word of the headline is capitalized, as should all the other proper nouns in the headline.
Do not develop the habit of capitalizing every word, as the uniformity of the headline is then lost.
The most effective headlines have been proven to be those that have logical sentence structures, active voice and strong present tense verb. It is the good verbs that always drive good headlines. Make it a habit of locating the headline of an article flush to the left of the page, unless otherwise mentioned.
All headlines should use present tense for immediate past information, past tense for past perfect while future tense is used for coming events. The punctuation format of headlines is basically normal. Periods should be used for abbreviations only and single quotes should be used where double quotes would be used in copy.
Make it a point to never split verb pieces in between lines of the headlines or ending lines with prepositions. This makes the headlines look untidy. Keep these pointers in mind, and proceed in producing effective headlines for your articles!
November 3rd, 2012 in
| tags: Active Voice
, First Word
, Outrageous Statement
, Present Tense Verb
, Proper Nouns
, Provocative Question
, Sentence Structures
, Seven Words
, Word Play
Advertising is one the most important part of an overall promotional strategy. With the continuing increase in competition in the market today, advertising has become inevitable. But have you ever asked yourself how many of us are unreached by advertising? When you walk the street, to the right and left stretched streets showing hotels, apartment houses, private houses, restaurants and saloons, out of which live people who have or have not come in contact with any form of advertising. On the next block wandered another crowd all apparently without thought of advertising. Nearly all are familiar with newspapers and magazines, but to what degree?
Some take up the newspaper to read the political news and views and nothing more. Some read newspapers to glance at the sports page and nothing more. Some take up the newspaper to read the gossip section and nothing more. And some never even bother to read a newspaper. And some are even so distracted by personal matters that the advertisement they saw in the newspaper does not make any impression on their minds. For this reason, it is important that as a business owner you know how to reach up to your target customers through your advertising materials.
The most important features of an advertisement are ideas, words and arrangement. Ideas come first; they should be correctly expressed and the whole should be properly arranged with type and illustration. So for instance you are going to make a poster. Keep in mind that a good poster conveys a clear message through good visual information and a minimum of text. It should be legible, readable and well organized. Studies show that you only have a few seconds to grab the attention of your reader and most of these readers are going to absorb only the punch line.
The overall format of a good poster is reflected by the way you integrate the information. For instance, you would never put your first section on the right and ask the reader to proceed to the left because we are not trained to read that way. Space is also important in a poster. Without appropriate space, your reader has no visual pauses to think. If books have a space on the margins and chapters as spaces, posters should likewise have spaces. Posters that are crowded with information are tiring to read and are seldom read in its entirety. So, leave out all irrelevant text and images including borders between related data and text so the reader can understand your ideas easily.
Remember that the point of view of every person is constantly changing. So if you are to influence your readers through your poster to buy your products or avail of your services you have to make ensure that your poster will do the talking for you.
November 1st, 2012 in
| tags: Advertisement
, Advertising Materials
, Apartment Houses
, Business Owner
, Gossip Section
, News And Views
, Personal Matters
, Political News
, Private Houses
, Promotional Strategy
, Punch Line
, Sports Page
, Target Customers
, Visual Information
Promotional products VS Print advertising
Print advertising vs. Promotional Product advertising has many different characteristics. PRINT ADS will only carry the life of the ad and are not considered effective advertising.
Only effective on a repetitive basis. We have made a comparison of the 2 different types of advertising to attract customers for your business. Take a careful look.
PROMOTIONAL PRODUCTS PRINT ADVERTISING.
Very effective per cost Not very cost effective. The bigger the ad the more it costs Average life of a product is 6-12 months or longer Average life of an ad is only the time its run.
Constant advertising always front of your customer Customers only see it once. Small ads are ineffective.
Product may be past to another customer Customer most likely won’t pass on a print ad. Customers need to see you an average of 7 times Customers only see it once Average life of a product is 6-12 months or longer There is no life to a print ad.
Advertising can actually multiply Print advertising doesn’t create a multiplying effect helps Customers customize there ad campaigns You can only customize to the extend of a piece of paper
Connects your customers to a unique memorable way. Not very unique. Only unique stated with words A greater selection of advertising forms Not a wide selection. Different paper different sizes and colors Convenience of your info in front of your customers Business cards are only convenient form then get tossed away millions of advertising products to choose from. Very limited to what you can put on paper.
With 1000 product you can reach 1000 customers Very expensive for multiple advertising ads, poor retention. Now you can’t really argue these points. They are fact Do you want to spend hundreds of dollars that are run once and then thrown away. Most people are not going to cut your print ad out and then carry it with them all day, pull it out and look at it 3-5 times a day .
With Promotional product they will do this. Your product will be used by them everyday. Thus your name is in front of them everyday. We have NO OVERHEAD. This allows us to pass those savings on to our customers!!
October 30th, 2012 in
| tags: 12 Months
, Ad Campaigns
, Advertising Ads
, Advertising Product
, Advertising Products
, Business Cards
, Effective Advertising
, Piece Of Paper
, Print Ads
, Print Advertising
, Product Advertising
, Promotional Advertising
, Promotional Product
, Promotional Products
, Repetitive Basis
, Small Ads