Using Custom Printed T-Shirts as Advertising to Increase Your Business


Using Custom Printed T-Shirts as Advertising to Increase Your Business Profits

In the world of today, you will be hard pressed to find someone to argue that advertising is ineffective. The evidence is all around. We are bombarded with advertisements telling us how we need to have each and every product. Have you ever stopped and wondered why? The answer of course is because it works. Multinationals dont spend millions every year to lose money, on the contrary big companies spend money because their Harvard MBA accountants tell them that they end up way ahead. The truth is that if you are not advertising you and your business are probably missing out.

At this point a number of people are probably thinking one of two things: I cant afford to advertise for a short time and have only a few people see my ad, or they feel energized and want to take the big step and invest. The truth is you dont need to spend a prodigious fortune to have an effective advertising campaign. As a t-shirt screen printer, I have seen people spend modest amounts of money on a creative t-shirt that they then use as the core of their campaign. This seems like a nave attempt at advertising, but the truth is that many of my customers have told me that it is their most effective form. Think about it. Most advertisements are around for a month tops. T-shirts last for at least a few years. The people that wear them walk around and expose your business to a myriad of people every time it is worn. This translates into long term, inexpensive, effective advertising for your business.

This type of personalized advertisings effectiveness can best be seen when compared to some of the more traditional forms. Phone books for example are being used less and less as the internet continues to establish itself evermore resolutely in both business and personal lives. Search engines are a great way to go but require time and money, and lots of both. To make it high on the sponsored links could mean paying dollars per click. The natural listings require you to pour money and time into development. I can tell you right now that anyone who is a number one on Google dedicated much more time and money than anyone who ever bought t-shirts did. Television, radio, and newspaper can get you companies name out there, but they can be very expensive, short lived, and even to an extent ineffective. If your costumers dont or hear the ads then you have wasted a hefty sum of money.

T-shits on the other hand are inexpensive. They dont require the hassle and time that many other forms of advertising do. Plus they have far great longevity and will walk themselves right to potential customers. An effective t-shirt campaign can take nothing more than a good design, something at least my company helps with for free, and giving them away to your friends, customers, or even strangers. From personal experience I have seen the effectiveness of this time and time again. I have the advantage of seeing these t-shirts go from idea to ad, and much to my chagrin, I often get the enjoyment of seeing people I have never met wear them. I see the advertisements around, so I know that they are effective at getting seen.

Your business could benefit greatly from advertising. Perhaps you have already considered expanding your business or your businesss advertising, or perhaps this essay has given you some motivation. In either case I urge you to consider using custom printed t-shirts in your next ad campaign.

What Home-Based Business Is Right For You?


If you are looking for a home based business or any other way to make money working at home, then you have probably been overwhelmed with the information available online. You cant search for work at home on the internet without being bombarded by a million and one ads all of which claim to be the BEST work at home opportunity.

So how do you know which one really is the best? Well, there are a lot of factors, but Ive tried my best to highlight some of the items to consider before jumping into a new business venture.

My first recommendation is to answer the following questions as honestly as you can:

*How much time are you willing to invest in a job/business?

*Do you want to work 100% from home or would you be able to work outside the home a set number of hours per week?

*How much money are you comfortable with spending to start a business?

*How much money do you expect to make from your business?

*Do you enjoy working with people (in person, over the phone, online)?

*Do you enjoy sales?

*Do you prefer to work alone or with a group of people?

Once you have the answers to these questions, you are better equipped to tackle the mounds of advertisements for work at home opportunities. The next step is to see how well your needs/wants/likes fit into the businesses available to you.

Before agreeing to any type of business, find someone who is already doing the business and ask them the following questions:

*How much time do you work each week?

*What does your average daily business activities consist of? (This will give you a better idea of what type of work is involved and whether or not it is for you.

*What costs are involved in start-op? Ongoing operational expenses?

*Do I need employees?

*What is the product or service you sell?

*How much money can I REALISTICALLY expect to make working x number of hours per week? (x being the number of hours you are willing to work)

Now that you have your answers, go ahead and write down the top 3 business opportunities that appeal to you. Then think it over for a while. Starting a new business should never be a spontaneous decision especially if there is a large financial investment. Take some time at least a couple weeks! and sincerely think about and compare each opportunity until you feel confident with the one youve chosen.

In closing, I do have a couple warnings for you when searching for that golden opportunity.

*If it sounds too good to be true, it most likely is.

*You should NEVER…I repeat NEVER have to pay someone just to receive information about a job or business opportunity

*If an advertisement seems incredibly vague, it is most definitely intentional.

A good number of too good to be true offers dont give you all the details up front because they know if they do, no one would be interested.

Most importantly, be well informed. Do not give ANYONE your hard-earned money until you have the answers to your questions and the confidence in making the right financial decision.

Advertise…or Die! Internet Options


The world wide web has given us the great opportunity and freedom to do business all around the world from wherever we may happen to be with just a connection to the internet. This same advantage is also available to billions of others, selling all sorts of products and services, many of which will be similar to yours.

Competition is, therefore, fierce and because of the sheer scale of the web, unless your web site stands out and makes its presence known, your business will be doomed to mediocrity at best, if not failure, however excellent your product or service may be.

For your business to succeed, it will need to differenciate itself in some way from others.

You need to take serious and drastic measures to promote your website. Mercifully, advertising online can be done in many ways, the best of which are listed below:

E-Zines: The Magazines of the Online World

The themes are on specific subjects which are read by those interested in that particular subject. These readers are, therefore, potential customer for that product/service. Advertising your website in E-zines that are related to your business/product will almost guarantee to drive traffic to your website and help increase sales for your services/products. When advertising in E-zines, ensure that you do not advertise alongside competitors.

Enquire beforehand whether there is a policy concerning posting competing advertisements. It would be a good preparatory measure to subscribe to the E-zine first prior to making a decision whether or not to advertise there. An E-zine that runs fewer advertisements is a better choice than one that runs many. To find publications that are relevant to your business, look at the Online Directory of Ezines.

Pay-Per-Click Programs

This is an excellent method to advertise your business without the risk of having advertised in the wrong place. With this method, you advertise your website, and only pay for those clicks on the links to it.

Pay-Per-Lead

Here, you pay only for those who download a trial, fill out a form, or enter a sweepstake, or whatever you choose.

Pay-Per-Click Banner Ads

With this method, you place a banner on an advertising site and you will only be charged for every click that your banner receives.

Opt-In Email

This is an ultra excellent way to advertise your business/website. With this method, you submit your sales copy to your chosen company that will, in turn, email it out to those on its mailing list. You should exercise caution in your choice of which companies to use as some of the companies advertising their mailing lists as opt-in email service are sometimes really SPAM. An effective sales letter is essential when using opt-in mailing lists as, in their absence, your money, time and effort will be totally wasted.

Why Use Video Squeeze Pages


Is it really worth it to switch from standard text squeeze pages to video squeeze pages? With consumers being bombarded more and more frequently with hype and blaring advertisements, internet marketers are very interested in doing whatever they can to get their target markets’ attention. A video squeeze page is one tool that can help do this.

According to recent studies, professionally created product descriptions on video are much more effective in attracting and keeping visitors than the standard text page. A video grabs visitors’ attention right from the moment that he or she accesses the page, and even if he is not actively reading the text. In addition, it is easier to understand concepts when someone is explaining something in a video or demonstrating it in a video tutorial.

The video can go beyond its use in the actual video squeeze pages. You can make your offer on the squeeze page within the video, and then offer a second informational video as a bonus. Or, you can show the first part of an informative video and then invite your visitors to fill in their contact information to get the rest of the story. Obviously, this will only work if the content in your video is compelling and/or useful enough for the viewer to want to continue.

A video conveys way more than just simple text. It gives the viewers a 3-dimensional idea, rather than just written words, and this instills trust. This also starts establishing a relationship right away, not after the person has filled in his or her contact details.

You’ll see that some internet marketers actually use several videos on their pages. One may be an introduction to the person who is offering the product or service. The second may be the product or service itself. And then these may be followed by one or more video testimonials. The possibilities with videos are endless.

Except for the video, the squeeze page will have the same elements as a standard text squeeze page: a compelling heading, bullet points, testimonial, an offer that hopefully your visitors can’t refuse, and, of course, the opt-in form that visitors will enter their contact details into.

Keep in mind that professional video creation requires skill, time, and experience. But you can hire someone who has all of these qualities to do your video squeeze pages for you if you are willing and able to invest in this. You can also try the many squeeze page templates that also offer video versions. While these are a good way to start, many would recommend that it is well worth it to put in the time and effort in a customized squeeze page right from the start. It will get better results and save you from having to re-do everything if you are not achieving your goals with standard templates that many beginning marketers use.