Tweets on 2012-03-18


Tweets on 2012-01-22


Google Adwords Campaign Management – Key To Sucess


If you don’t know what you’re doing when it comes to running a Pay Per Click (PPC) campaign, it will cost you… a lot. It’s so very important that you learn how works. There are a lot of variables that come into play when you set up an Adwords campaign, it is not a couple clicks and watch the traffic flow, far from it. You need to take some time, do some testing and repeat until you’ve got your campaigns dialed in.

Of course, if you have the budget, you can hire a firm to manage your campaigns for you. There are many places that will do this full time for you. They can set up all your campaigns, write the ads, adjust your daily budget, find the keywords, etc. It’s not cheap but if you have more money than time it may be a good option for you.

The most important element of any Adwords campaign is picking the right keywords. If you’ve used PPC even a little bit you no doubt realize that some keywords will cost you a lot more per click than others. In order to save yourself a lot of money, but still get solid click through rates (CTR’s) you will need to find those keywords that ‘fly under the radar’. They will still get a decent amount of searches but they aren’t as competitive.

These ‘long tailed keywords’ are actually keyword phrases. The one or two word keywords are almost always way to competitive for the average small internet marketer. Most smaller online marketers simply don’t have the budget to be able to compete on these keywords.

Another thing you will need to keep in mind is that all the major search engines, Google in particular, love to change things up. They really aren’t that concerned with the smaller online advertisers or the affiliate marketers. They are catering more to the people who actually do the searching as well as the big boys, the advertisers who spend millions a year. For that reason it’s tough for the little guy to keep up with the constantly changing rules which can make managing any Adwords campaign a real challenge.

If you want to lower your pay per click cost on a certain keyword, provide a quality ad. One of the ways Google decides how much everyone will spend on a certain keyword is by their quality score. Now, who in the heck knows exactly how they figure that but one component is your click through rate. The more people who actually click on your ad, the better your score will be and the lower your bid price will be.

The way Google looks at it is that if a lot of people are clicking on your ad it must be very relevant to the keyword you have targeted. That’s what they want so their searchers are kept happy. If you provide that relevance they will reward you by giving you a better quality score which can translate directly into lower bid prices for that keyword.

Google can be a little like the land of OZ, strange and mysterious and you never know what’s waiting around the next corner. To make your life easier try to find a professional to help you with your Google Adwords campaign management. If you can’t do that than at least keep these tips in mind when you set up your next campaign.

Why Do You Need A Squeeze Page


A squeeze page, also called a landing page, lead capture page or power page, has one goal–to capture the contact details of the visitor. The purpose of this is to create a contact list of customers and potential customers that you can begin to establish a relationship with, and hopefully maintain that relationship far into the future. How do you get someone to leave you with his or her contact details in a world full of email hpye and spam? You offer them something (free or charge) that they cannot pass up. In order to do this, you must be very in-tuned with your target market so that you can pinpoint their needs and make it very easy for them to turn over their email addresses to you.

While it is true that your goal is to make sales, obtaining the names of people who do not buy from you is also important. It has been estimated that the average consumer will look at an offer seven times before purchasing. But how can you remind them of your offer if you do not have a way to contact them? That is why squeeze pages are so important. But it is just the first step of the process. After someone fills out your landing page, you will first hand them what they wanted when they filled in their contact information. You can then direct them immediately over to the salespage of your product or service, or you can decide to just keep in contact with the contact by email. If you send out informative, useful information in your emails, someone is more likely to buy from you than if you just send out constant sales pitches.

Lead capture pages are essential steps in the overall strategy of any internet marketer. Some pay upwards of 25,000 dollars to have a landing page developed for them. And the average cost of a landing page is 5,000 dollars. If there is one thing that you can invest in when it comes to your online marketing efforts, it should very well be the landing page. An effective one will allow you to earn back your investment very quickly and move into the profiting zone.

A squeeze page will do exactly what you want it to do, which is act as the passageway to your business by giving your target audience what they want. Obviously, the better the product you offer, the better results you will get with follow-up and sales from the leads your page captures.

You will need to have an autoresponder so that you can insert a form into your lead capture page. There are many auto-responders to choose from with some of the most recognized being AWEber, GetResponse, and IContact. You can set your auto-responder to send an email to the visitor as soon as he or she completes the squeeze page form, and then to continue sending out emails that will help build your relationship with your list.

Squeeze Page Templates Save Time


Even if you are an experienced internet marketer, you can use squeeze page templates to help you create your page. Squeeze pages are one of the many tools that you can use to build your list of customers and potential customers, and they are often considered one of the most important elements in the strategy of online marketing. The goal of the squeeze page is to get your visitors to fill in their contact information. And, in order to do this, you must offer them something that makes it worth their while to do so.

You can find many types of squeeze page templates online, for free or at a small cost. You will see that all of them contain the following five components:

The Headline

Many will argue that this is the most important part of the squeeze page. Without a good headline, you really won’t get readers to continue on to the other content, so make sure you put some time into this. The headline should grab your visitor’s attention and tell him or her that you have the solution to whatever problem he or she is facing.

Bullet Points

Bullet point will list all of the specific benefits and features alluded to in your heading. This is where you will point out details of whatever it is you are offering your visitor. Keep it simple and focus more on benefits than on features. So, for example, a feature would be “fast software” and a benefit would be “saves you tons of time”.

Testimonials

Do you need testimonials on your squeeze page? Not necessarily. But one or two, especially if you are just starting out, is not a bad idea. Try to use testimonials that represent the target market you are going after.

Offer

This is whatever it is you are going to give your visitor in exchange for his or her contact details. This must be free to them, but it must not be “cheap”. In other words, you want to make sure that your visitor knows that this product is worth something, but you are making an exception and offering it to them for free here on this page. You can take it a step further and put a time limit on your offer, saying that it is free for now but the price will be raised later on.

Opt-in form

The whole point of the squeeze page is to get information from your visitors so an opt-in form is absolutely necessary. And you will want your form to appear on the right hand side of the page.

Setting up your own squeeze pages is not particularly difficult, and using squeeze page templates can help you do it more quickly and efficiently. Some will even allow you to customize certain elements so that your squeeze pages stand out from the crowd.