Finding Your Ecommerce on the Web


Online or off, a time tested method of succeeding in business is to focus on an unexploited area. You are probably wondering how. Here is your answer.

Finding Your Ecommerce

When we talk about a niche, we are simply identified a very focused area of business. There are a zillion sites selling movies, but very few selling French movies from the 1960s. If there is sufficient interest in such movies, you could build a business around selling such classic movies. This concept applies to any business area regardless of whether you are selling products or offering services.

You need to do some daydreaming. Most people make the mistake of focusing on a subject that they think will make a ton of money. Problems can occur with this approach because if you have no inherent interest in the area besides money, you will eventually grow disillusioned with it. If you are going to start a business, you want it be enjoyable. If it is just another job, you have made a bad mistake. This brings us back to daydreaming.

You need to give serious thought to your interests, and not just your interests today. What have you always been interested in? Dont worry about how you will make money, just focus on the subject matter. Remember the clich find something you love and the money will follow. This is exactly what you want to do. Once you have an idea, it is time to figure out how to make money off of it.

For a web business, you want to focus on something known as keyword research. Keyword research is crucial because you can type in a phrase and see the exact phrases people have used to search on Google, Yahoo and MSN that incorporate the world. Even better, you can see how many people use the phrase each day. Doing keyword research lets you determine if there is enough interest in your area and the exact phrases your prospects are using to find things in the area. It doesnt get much better than that!

There are a variety of tools you can use. Overture offers a free tool that will give you a general idea, but is not the most accurate. Wordtracker is much better, but will set you back a few bucks. Keyword Discovery is similar, but runs a few more dollars yet. Regardless of your choice, make sure to use one of these for keyword research.

Once you identify the phrases used by your prospects, you can determine if there is enough interest in your nook. You can also identify the exact phrases they are using and tailor your site and marketing to those phrases.

Small Business Articles – Great Exposure For Your Business


Using the internet to build your business, it works equally well for an online or offline business, and is a great way to increase your exposure to get more customers. And one of the best resources available on the internet is small business articles. When you write an article and submit it to an article directory or a blog, you are vastly increasing the exposure of your business.

To get the maximum exposure there are a few things you’re going to need to do. For one thing you’ll want to make sure that your article is optimized with keywords. And not just any keywords either, you have to focus only on those keywords that have fairly high monthly searches and low competition. It’s definitely a balancing act. If you target keywords that have a lot of searches they will most likely have too much competition and will be virtually impossible for you to get a good ranking for.

If you focus on keywords that don’t have enough searches it won’t get you very much traffic for your efforts. Everyone has their own opinion of what a ‘good number of searches’ and ‘low competition’ really means. I’ve always used the guide line of at least 1,500 searches a month and less than 20,000 in competition and it’s worked very well.

Find your own guide lines and determine what works best for your niche.

Now that you’ve got a list of 10-20 keywords for your niche, it’s time to write several articles for each keyword. If you have 10 keywords you can write 3-5 articles for each keyword. This will give you a lot of great exposure online. Make sure each article is slightly unique from the last.

Now,you will submit those articles to article directories online so they can be published. Don’t worry about the ‘published’ part. As long as your article is written in accordance with their rules it will be published.

One thing to remember, most article directories won’t let you do any direct ‘selling’ in your article. You will need to provide useful information but the selling needs to be done in the resource box at the end of the article. This is where you can put a link to your website that people can click on and be taken to your site.

The resource box is your place to shine. Make sure you make it something interesting. Pique your readers curiosity and interest. The more compelling you make it the more likely they are to click on the link and check out your site…which is exactly what you want to happen.

This method can work very well for most any type of business. The internet is an amazing resource for business owners and it would be just plain silly to not take full advantage of all it has to offer. Even if you can’t stand the idea of writing you can take full advantage of small business articles. You can always hire someone to do your writing for you. You can find many good writers who would be willing to write your articles for you for only a few dollars each.

Google Keywords Tool – 3 Tips Plus More


The internet is the only place I know of where you can get access to so many valuable tools for free. One of the most widely used of these free tools is the Google keywords tool. This online resource is available to everyone who wants to use it and the best part about it, besides the fact that it’s free, is the fact that it’s very easy to use.

Don’t let it’s ease of use and the fact that it’s free distract you from the real power of this tool. There are very few things you can do online from a marketing standpoint (actually there may not be any. I can’t think of one right at the moment) where you don’t need a great list of highly searched for keywords.

Who better to turn to for that information than the biggest search engine around? They most certainly have access to what their searchers are looking for online as well as what words and phrases they are using for that search.

Most of the time, it will make sense to follow some basic steps when undertaking keyword research:

1. First things first. Use your head,think up a list of 10 or so ‘base keywords’. These are very general keywords and would probably be too broad and too competitive for you to target, they are just the first step.

2. Take your preliminary list and head over to the research tool. Plug each of these broad keyword phrases into the software, it’s very easy. Each of the broad phrases will give you a smaller, more drilled down list. Some of the words and phrases will show up more than once, but you will get some new phrases. Also, not all the phrases will work for your niche, but again, you’ll get some ideas of other possible keywords.

3. From these two steps you’ll probably already have a pretty long keyword list. A few things you’ll need to remember is that these lists will be good, but don’t think for one minute that all of the good keywords will be included on the list… they won’t be.

Also, don’t make the mistake of paying too much attention to the estimates of cost per click, average monthly searches or competition. These are only broad ideas.

Many new online marketers will make a huge mistake when it comes to keyword research. They will focus on the most highly searched phrases they can find. They will figure that if that many people are using a certain keyword than it will make sense for them to use that keyword and benefit from all that traffic.

Sounds good, doesn’t it? The only problem is that hundreds of thousands of other online marketers have the same idea. The keyword may get a ton of searches but it’s also going to have a ton of competition.

Instead focus on those keywords that ‘fly under the radar’. They still get a lot of monthly searches, but they aren’t as competitive which means you’ll have an easier time of getting ranked for those keywords and/ or you’ll pay less per click for those keywords. All this information will be yours when you use the Google keywords tool.

Google Keywords – Can Make Or Break You


Using Google keywords tools makes your online life a little easier. You don’t have to pay monthly subscription to get accurate, up to date keyword information. This free keyword tool can help anyone with their online marketing efforts.

No matter what type of online advertising you are doing, having a great list of targeted keywords is imperative. If you don’t, you will either have ineffective campaigns or you will waste a lot of money on pay per click campaigns, or both. There is a fine line between a good keyword and a keyword that simply has too much competition.

You need to find the keywords that land somewhere in the middle between a decent amount of searches and too much competition. That is a rookie mistake: thinking that a keyword that gets a ton of searches every month is a good keyword to target. The truth is that any keyword like that will be hugely competitive.

Even if you can afford to spend the money on that keyword, why? In virtually every niche online there are many, many keywords that aren’t so competitive that it will cost you an arm and a leg to advertise with them yet you can still get a lot of monthly searches. Unless you’re a glutton for punishment I would steer clear of the overly competitive keywords and focus more of your attention on those keywords that fly under the radar.

A good rule of thumb is to target keyword phrases that have three or more words, get at least 1,500 searches a month and have less than 20,000 competitors. These parameters will be a great place to start. You will be able to tune it in more as you go along but you need somewhere to start, so use this guideline.

When doing your keyword research make sure that you carefully consider the parameters for the exact type of campaign you are planning on running. For example, if you are running a pay per click (PPC) campaign, you’ll want to have a ball park idea of how much each keyword will cost you when it’s clicked on.

The average cost per click is one of the details you can include in your keyword research. Of course, this is just an estimate, but it gives you a place to start. Another thing you may want to consider is the amount of competition. This too can be found (an estimate only, it’s not a ‘solid’ number) when doing keyword research using the Google keyword tool. All of this can be put together to give you a snap shot of what keywords are good ones to go after and which ones will most likely be a waste of time.

Out of all the major search engines: Google, MSN and Yahoo, Google is the top dog. You can benefit from their knowledge about the people who are using their search engine to find information online.

Using Google keywords will give you a unique insight as to what words and phrases people are looking for when doing a search online. Finding these keywords can be like finding a treasure map. If you put together a great campaign using great keywords it’s just a matter of time until you’ll find internet treasure.

Google Keyword Research – Getting It On Target


Does your online marketing require you to have a long list of top notch keywords? For most every form of online advertising the answer would be a resounding ‘yes’. There are many tools you can use to perform your keyword research and one of the best one (and it’s free) is the Google keyword research tool. Google is king of the search engines and with all that traffic you know that they have a handle on what words and phrases people are searching for online.

You can leverage their knowledge and use it to your own benefit. By using their keyword tool to target a great list of keywords you’ll be ready for whatever type of online marketing campaign you’re planning on running. Whether you do pay per click, search engine optimization, article marketing or a combination of all of them, having access to such an intuitive keyword tool can make your online marketing life a lot easier.

Of course, it’s generally not a good idea to put all your eggs in one basket or to depend on online statistics too heavily. When you do a search using this keyword tool you can set it up to provide you with a lot of information. You can get the number of monthly searches, an estimate of how much a certain keyword will cost per click if you’re running a pay per click campaign, as well as an estimate of how many competitors you’ll face in any given niche.

All these statistics will offer you only general estimates so don’t set up your campaigns and expect it all to go according to the estimates. If you find a great keyword that you want to use and the keyword tool says that the average cost per click is $1.34 you have to be aware that your actual cost could be higher or lower. Don’t get too caught up in the estimates.

The actual amount you’ll pay per click will depend on many variables. One of these variables is the quality score your ad has been given by Google. The quality score is based on many things, one of them is your click through rate (the number of times your ad is clicked on in comparison to how many times it’s shown).

The more targeted your ad is to your keyword the more clicks you’ll get, or at least that is the way Google looks at it. If two competitors are each bidding on the same keyword, the one who has the highest quality score will get charged less for that keyword than their competitor.

The way Google looks at it, a high click through rate is kind of like an endorsement that your ad is relevant and on target. The searchers like it so Google likes it.

When it comes to using the free Google keyword research tool just be careful that you don’t get too caught up in the numbers. The average cost per click and the average monthly searches are just to give you an overall idea of if the keyword is viable or not, these numbers are not written in stone.