Tweets on 2011-12-11


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Online Marketing Articles – 5 Article Tips


One of the great advantages of doing business online is the multitude of cheap, or free, advertising options. One of the absolute most effective (and most cost effective) is online marketing articles. Using articles to drive traffic to your website is very effective for a lot of reasons.

here are the reasons that article marketing is such a great tool in your online tool box;

1. It’s easy and free. Unlike other forms of online advertising that take a lot of time to learn or you need to test over and over again, article marketing is very simple right out of the gates. And even if you do need to refine your skills a little bit when you first start out, it won’t cost you a dime. You can submit as many articles as you want for free. The tools you need to do your keyword research are free. It’s a totally free method so you won’t be ig if you do make a mistake.

2. You can establish instant credibility. Anyone reading your informative article will view you as an authority and will be more likely to trust you. If you make a recommendation for a product or service they’ll be much more likely to take your recommendation and make a purchase.

3. A well written article that targets the right keyword, can stay in circulation for months or even years. SO basically, you do it once (if you do it right) you can get traffic for a long time to come.

4. If you hate the idea of writing you can hire someone to do it for you. You can hire a writer for as little as $5 to $10 dollars per 500 word article.

5. There are many software products and companies that will help you write and distribute your articles for you. This amount of automation can help you get a lot of articles out in a short amount of time. That amount of automation will allow you more time to take care of the other aspects of your business.

These are just a few of the reasons why you should use article marketing to help build your online business. IT just makes good sense. You will need to make sure to carefully choose the keywords that you use in your articles. You don’t want to just use the keyword that gets the highest search, though it may be tempting, but if you do there will simply be too much competition.

Instead, make sure you pick a keyword phrase that will get good monthly searches but not have too much competition. Generally, you’ll want long tail keywords, keyword phrases that are two or more words in length. These long tail keywords will still do well for you but they won’t have nearly as much competition.

there are many great aways of using the internet to drive traffic to your business, whether your business is online or off. One of the best forms is online marketing article Articles, if done right, are extremely effective and the best par tis that they are free to use. There is very little learning curve involved so you can be up and running in no time at all.

Google Adwords Professional – Getting Certified For Success


No matter what type of online business you are building, the one thing you will need is a steady stream of qualified visitors to your website. There are many ways online that you can find traffic. They usually fall into one of two categories: slow, cheap and easy, or fast and complicated. Google Adwords tends to fall into the latter category which is why many people would like to hire a Google adwords professional to help them set up and run their PPC campaigns.

Of course, there is another option: you could undergo the certification process yourself and then not only learn to run your own effective Google Adwords campaign you could also charge other people to run their campaigns for them.

Getting the certification yourself will not only help you hone your PPC skills but will give you another income stream for your online business. It’s the best of both worlds. This is definitely a good option for anyone who has the time but doesn’t have the money to hire someone to run their campaigns for them.

If you want to go this route all you need to do is sign up for free. You will find all the training you need, from the most basic all the way up to advanced techniques. And the coolest part? It’s all free.

You will have access to all the tutorials that come in both video and text format and you can go through the information at your own pace. Once you’ve mastered the beginning skills you can take your ‘education’ all the way to the top and become a certified Google professional. Once you reach that state people will actually pay you to help them with their PPC campaigns. How cool is that?

Once you are ready you will have to pay a fee to take the test. Last time I checked it was only $50 (though that might change, so check first). But even so, a $50 investment in your business is peanuts. And if you consider that you can charge people to help them with their campaigns it just becomes a very smart business investment.

As I said, other than the cost of the test, the tutorials are free. Just be careful of any program that wants to charge you a fee to teach you how to be better with Adwords. Don’t get me wrong, there are some excellent programs out there that can teach you how to successfully run your own Adwords campaigns, but there are also some that don’t even come close to delivering what they promise.

Before you buy make sure you do your due diligence and thoroughly check them out. Find testimonials, go to forums and ask around about certain programs (just be careful, you know that most people like to complain so carefully evaluate the claims both pros and cons. Make sure you don’t listen to someone who just has an ax to grind).

Whether you want to hire a google adwords professional to help you with your PPC campaign or you want to become a professional yourself, be willing to commit to it fully and you’ll be very happy with the results you get.