Tweets on 2012-06-24

Google Keyword Research – Getting It On Target

Does your online marketing require you to have a long list of top notch keywords? For most every form of online advertising the answer would be a resounding ‘yes’. There are many tools you can use to perform your keyword research and one of the best one (and it’s free) is the Google keyword research tool. Google is king of the search engines and with all that traffic you know that they have a handle on what words and phrases people are searching for online.

You can leverage their knowledge and use it to your own benefit. By using their keyword tool to target a great list of keywords you’ll be ready for whatever type of online marketing campaign you’re planning on running. Whether you do pay per click, search engine optimization, article marketing or a combination of all of them, having access to such an intuitive keyword tool can make your online marketing life a lot easier.

Of course, it’s generally not a good idea to put all your eggs in one basket or to depend on online statistics too heavily. When you do a search using this keyword tool you can set it up to provide you with a lot of information. You can get the number of monthly searches, an estimate of how much a certain keyword will cost per click if you’re running a pay per click campaign, as well as an estimate of how many competitors you’ll face in any given niche.

All these statistics will offer you only general estimates so don’t set up your campaigns and expect it all to go according to the estimates. If you find a great keyword that you want to use and the keyword tool says that the average cost per click is $1.34 you have to be aware that your actual cost could be higher or lower. Don’t get too caught up in the estimates.

The actual amount you’ll pay per click will depend on many variables. One of these variables is the quality score your ad has been given by Google. The quality score is based on many things, one of them is your click through rate (the number of times your ad is clicked on in comparison to how many times it’s shown).

The more targeted your ad is to your keyword the more clicks you’ll get, or at least that is the way Google looks at it. If two competitors are each bidding on the same keyword, the one who has the highest quality score will get charged less for that keyword than their competitor.

The way Google looks at it, a high click through rate is kind of like an endorsement that your ad is relevant and on target. The searchers like it so Google likes it.

When it comes to using the free Google keyword research tool just be careful that you don’t get too caught up in the numbers. The average cost per click and the average monthly searches are just to give you an overall idea of if the keyword is viable or not, these numbers are not written in stone.

Article Submission Service – A Dream Shortcut

If you want to use an article submission service it’s important that you carefully consider various companies before you settle on one. You want to find a company that has a long track record of dealing honestly with their clients. This is a highly skilled profession and you want to be careful who you entrust your online business building to.

Many people want to use a service so they can save time, which is obviously a good reason. But some use the services as a shortcut to take care of the editing and any terms of service violations that may occur and that is unnecessary. If you read and understand all the rules for the article directory you are submitting to, you shouldn’t have many, or any, editing issues to deal with.

Having said that though, the submission services can be fairly inexpensive. And having someone take care of these mundane, yet vital, daily tasks can free you up to take care of other aspects of your online business that only you can handle.

Most of these submission services will check to make sure that all the articles are 100% original content and they can also help you with certain search engine optimization techniques for your articles. This help will ensure that you get the most out of all of the articles that you have submitted.

Article marketing is very effective for a couple of main reasons. For one thing, you can establish instant credibility for yourself and your offer. when you provide information to people in your article, for free, they will come to view you as an expert. This is vital if you want to make a sale and create a long term relationship with them.

Another benefit of article marketing is the fact that a well written, keyword optimized article can stay online for months and sometimes even years. Unlike other types of advertising where you have to keep doing it over and over, with article marketing you can do it once and get results for a long time (that’s not to say you won’t ever have to write another article, but one article can go a long way).

Another benefit of article marketing is that by submitting your articles to article directories you will be building links back to your site. These links can help you gain footing in the search engines. A higher ranking will translate into higher traffic and potentially more money for you.

The more links you have, especially those links from other sites that have a high page rank, the more highly respected your site will be in the eyes of the search engines. The search engines view an inbound link from a respected site as a kind of endorsement of your site and will give your site a higher ranking because of it.

Before you hire an article submission service take some time to check around in the forums and ask the opinions of others that have used that particular service. You can also check the testimonials on their website. Just make sure you know what you’re getting since some are much better than others.

Tweets on 2011-08-07

Adwords Keyword Research – Get It Right Or Go Broke

Adwords Keyword Research – Get It Right Or Go Broke

Adwords is the Pay Per Click (PPC) advertising option from Google. All the major search engines have their own version of PPC advertising. The basic concept is this: you place an ad that targets a specific keyword related to the product, service, or website you are trying to get traffic to. When someone types in that keyword into the search engine they will see ads at the top, bottom and sides of the results page (if you’ve done it properly one of those ads will be yours).

They will click on an ad and be taken to the website of whoever placed that ad. The advertiser will then be charged, hence the term pay per click. In order to make this work you need to choose the keywords you’re going to use carefully, and that’s where the adwords keyword research tool can come in handy.

Even if you’re not running a PPC campaign, you’ll still need a list of good keyword to use in all of your online marketing. Keywords are used in virtually every form of online advertising there is. They are needed for Search Engine Optimization (SEO), article marketing and PPC. So having access to a cutting edge keyword research is vital.

And who better to trust your searches to than the online giant, Google? The keyword tool is free to use. It’s also easy to use. Just type in the base keyword you want more information on.

For example, let’s say you are promoting dog grooming equipment. You would go to the keyword tool, type in ‘dog grooming equipment’ and let the results load. There are several fields you can either enable or disable. You can get information on the number of monthly searches, the estimated cost per click (CPC), the amount of competition to name just a few.

You will also see a list of hundreds of other keywords combination’s all derived from your base keyword search. I personally find that to be one of the biggest benefits of this tool Sometimes I just can’t think of all the word combinations that people might be searching for, so having this tool show me other possible keywords is extremely helpful.

Another neat thing you can do is to type in the URL of a website that sells the same types of products you do. You will see the results and you can get ideas of what keywords they are using, this is really helpful if a certain website is ranking well. It can give you a glimpse into what they’re doing with their SEO.

Make sure to focus more on 3, 4, and 5 words keyword phrases (long tail keywords) since they will get less competition. I know many people like to go out and target the one and two words keywords that get hundreds of thousands of monthly searches, but that is a waste of time. Unless you’re incredibly lucky you won’t be able to compete or get ranked for those keywords. You’re better off finding slightly less searched for terms that you may actually be able to get a ranking for.

Hey, take advantage of all the internet has to offer, that includes the many free tools that you can use to grow your business such as the Google Adwords keyword research tool.